Just putting a sign in your front yard and advertising in the newspaper won’t sell your home. In today’s market,
it is more important than ever that your agent have an aggressive marketing plan. Sharon uses a multi-media marketing
approach designed to expose your home to as many qualified buyers and agents as possible
to sell your home.
As your seller's agent, Sharon will guarentee you receive the most services possible to sell
your home for the best price in the shortest amount of time with the least inconvenience to you. How does she
do this?
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Guarantee of Performance...
Sharon will provide you, the seller with all of the following services.
1. Market
Analysis
Prepare a written competitive market analysis to justify your price to qualified buyers.
2. Marketing Tips
Assist in preparing your home with marketing tips that will help your home sell itself.
3. Photos of Property
Sharon takes her own photos of your property so that the best features of your home are highlighted. This includes
any outbuildings, outstanding landscape features, special interior shots – all those thing that will assist in
making your home stand out.
4. Multiple Listing Service
Submit your listing to the Charlottesville Area association of Realtors Multiple Listing Service. This computer
base allows access to over 900 agents.
5. Lockbox
Increase showing by the use of a lockbox ensuring your security while allowing maximum accessibility. Statistics
show that using a lockbox increases the number of showings by 40%.
6. Sign & Brochure Box
Add additional exposure through a personalized sign and brochure box allowing drive-by buyers to obtain immediate
information about your home.
7. Color Flyer
Prepare a color flyer emphasizing all the important aspects of your home. This will allow your home to stand out
in the minds of buyers who sometimes see dozens of homes, as well as in the minds of other agents.
8. Top Agents
Deliver copies of your flyer to over 200 of the top producing agents in the area. More than likely one of these
agents will be the one who sells your home.
9. Home
Booklet
Prepare a booklet highlighting your home to include color flyer, additional photos, plat or survey plan, floor
plan, information on your subdivision (if applicable), area schools, and whatever will aid in assisting the buyers
to make the division to purchase your home.
10. Agent Open House
Arrange an agent open house offering refreshments or a cash drawing to increase attendance. When applicable Sharon
will arrange for other listed properties in your area to also have open houses to in order to enable more agents
to preview your home.
11. Advertising
Regularly advertise your home in the Real Estate Weekly, Home
Search, Daily Progress, Homes Weekly Magazine and, if applicable,
The Washington Post
and The New York Times.
12. CAAR Web Site
Submit your home to the Charlottesville Area Association of Realtors web site, providing access to millions of
potential viewers of the World Wide Web.
13. Realtor.com Web Site
Your home will be featured in the Realtor.com web site with multiple photos and additional information. This site
links back to Sharon’s web site and your featured listing, providing maximum internet exposure.
14. Neighbor
Contact
Send flyers to neighbors in surrounding area. Often neighbors will know of someone expressing an interest in your
area.
15. Public Open House
Hold open house for the public when appropriate.
16. Referral Networks
Roy Wheeler Realty is a member of RELO, one of the largest relocation networks in the country. As a Certified Residential
Specialist (CRS), Sharon is listed in the Residential Sales Council Referral Directory both in print and web site
version. This further enhances your exposure outside the Charlottesville area.
17. Daily
Promotion
Promote your property for maximum exposure to the other agents in the area.
18. Results of Showings
Contact agents that have shown your home more than once to determine level of buyer interest; provide those buyers'
agents with any additional information. In addition, this will allow us to determine if there are any areas of
buyer concern that can be addressed for this or future buyers.
19. Market Update
Inform you of any changes in the market place, changes in financing and how these might effect the sale of your
property.
20. Pre-Qualification
Prospective buyers will be pre-qualified. It’s important for your home to have maximum exposure and not be placed
under contract (taken off the market) for a buyer who is unable to perform financially.
21. Contracts
& Negotiations
All offers will be presented and Sharon will assist you in negotiating the best possible price and terms.
22. Follow-up to Closing
You will be kept informed throughout the selling procedure, right through to closing.
23. Closing
Sharon will attend and facilitate your closing, if you desire.
See Relocation for additional information on what makes an agent knowledgeable about Sellers’
needs. Sharon lists to SELL!
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